Scarlet Events ‘Once upon a fairytale…’ showcase
Freya Rose exhibited her new collection at the exclusive ‘Once upon a fairytale…’ showcase by Scarlet Events and Four Seasons London last weekend. This stunning event featured the very best of British and International wedding vendors including Suzie Turner, Philippa Craddock and many more.
The iconic Four Seasons Hotel London at Park Lane was the ‘go to’ destination for a select group of brides-to-be over the weekend as a number of the most sought after luxury suppliers took part in the exclusive invitation only ‘Once upon a fairytale…’ showcase by international wedding planners Scarlet Events and Four Seasons Hotels and Resorts.
The showcase was conceptualised by Scarlet and themed around a Bride’s childhood fantasy of her wedding, a magical fairytale setting with flowers in abundance and colours including many different shades of pink. Scarlet wanted to create a slightly modern adaptation with an element of nostalgia that would echo a bride’s memories of her childhood. One supplier from a wide range of areas including design, fashion entertainment and production were hand selected by Scarlet and Four Seasons to participate in this showcase based on their level of craftsmanship, quality of service and ability to create an amazing experience for their clients.
The Four Seasons generously opened up their venue across two days to allow press, industry professionals and private clients access to the wonderful event, which was split into five different areas showcasing a number of unique designs.
The guests were then welcomed into the ballroom area where Scarlet had designed a gorgeous mirrored ‘Shoe island’ for Freya Rose and her range of exclusive designer shoes. Adjacent to shoe island was the wonderful selection of jewel encrusted clutch bags courtesy of Sangeeta Assomull and Judith Leiber Couture.
There was plenty more on offer for the guests as Filmatography showcased their drones whilst giving guests a cinematic experience of their work on a large screen. A gorgeous white table by Greathire was the centrepiece of the room as it showcased styling by Scarlet. Philippa Craddock created an enormous tree made entirely from flowers and Duchess & Butler finished off the tablescape with their range of Fiori glassware and hand painted Valentina charger plates. Ruth Kaye created the plate menus and the super popular agate cut place cards.
The second table design by Scarlet was a romantic ‘pretty in pink’ theme with blush and nude colours complimented by a beautiful low floral display from Philippa Craddock. Duchess & Butler displayed their 24carat gold Versailles tableware, complimented by Gold Napoleon chairs from Greathire. The table was finished off by Spring dusk and Amorosa scented candles by Design in Scent, nude pink plate menus from Ruth Kaye and the most incredible nude pink and gold detail cake by GC Couture.
The Four Seasons’ Oak room was the setting for a magical 30-foot-long candle lit banquet table conceptualised by Scarlet, and set under the giant chandeliers of the room. This table was the crown jewel of the showcase with a full and fabulous candle lit floral display by Philippa Craddock. Ruth Kaye design provided golden feather place cards and mirror charger plates whilst and gold cutlery and glassware were supplied Duchess & Butler. Greathire’s gold and latte Chandelle chairs were chosen to finish off the table and the room was given the gorgeous aroma of Royal Oud supplied by Design in Scent and their diffusion technology.
‘Once upon a fairytale…’ was a roaring success and did exactly what we set out to do from day one – to showcase what can be achieved for a Bride and Groom’s special day when a select group of amazing suppliers come together to put on an astounding event. I would like to thank the Four Seasons and all of our partners and suppliers in creating a wonderful and memorable experience for our guests’ – Marc Ahmed – Director, Scarlet Events.