Ashley James Turns Heads at the BAFTAs with Pearl Bag
At the 2025 BAFTA Television Awards, elegance met artistry as television personality and model Ashley James graced the event in an ethereal off-the-shoulder pale blue gown, exquisitely paired with our handcrafted Athena Pearl Bag in Pale Blue. The pairing was a visual symphony of classic glamour and contemporary femininity, earning Ashley a well-deserved spot on many best-dressed lists of the evening.
The BAFTAs have long been a moment where fashion and film intersect, where actors and public figures tell a story through what they wear—and Ashley told a story of timeless elegance, sustainability, and slow fashion with every detail of her look.
Ashley James in Athena Pearl Bag
Ashley James is widely known for her vibrant media presence as a former Made in Chelsea cast member, as well as for her work as a television and radio presenter, DJ, and advocate for body positivity and motherhood empowerment. Off-screen, Ashley is equally celebrated for her thoughtful approach to fashion—often championing British brands, independent designers, and pieces that hold deeper meaning or craftsmanship behind their creation.
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Her decision to carry the Athena Pearl Bag was far more than a styling choice—it was a celebration of artisanal heritage, conscious luxury, and a shared ethos of embracing pieces that are as meaningful as they are beautiful.
The Rise of the Pearl Bag: Red Carpet-Ready Luxury
Pearl bags have firmly established itself as a red carpet mainstay. Once primarily used for pearl enthusiasts and bridalwear, it's now a staple accessory that evokes refinement, luxury and versatility. As seen at this year’s BAFTAs, a pearl bag is not merely an accessory—it’s a centrepiece.
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What sets pearl bags apart is their timeless quality. The iridescent shimmer of mother of pearl naturally catches the light and elevates even the most minimal of ensembles. When worn with a gown, like Ashley James’s dreamy blue silhouette, it brings a sculptural softness.
These bags are adored by style icons, brides, and fashion-forward women alike—not only for their visual beauty but for the story and soul embedded within each piece.
Discover the Artistry Behind Our Statement Pearl Bags
At Freya Rose London, our statement pearl bags are more than accessories—they are wearable works of art, handcrafted over many hours by our artisans using centuries-old techniques passed through generations. Our designs are rooted in ancestral craftsmanship, elevated with contemporary design to offer a modern heirloom that can be treasured for years to come.
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Each pearl bag in our collection, including the Athena, is made from sustainably sourced mother of pearl and paua carefully inlaid by hand by our dedicated team of artisans. The detailing is meticulous, and the effect is mesmerising—no two bags are the same, just as no two women are.
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Whether you’re styling for your wedding day, a red-carpet event, or an elegant soirée, our pearl bags offer unmatched versatility. From cool tones like soft blue and ivory to bold metallics and hand-embellished surfaces, every style is created with longevity and beauty in mind.
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The popularity of our pearl bags at events like the BAFTAs only reinforces what we already know—luxury today is about storytelling, craftsmanship, and ethical design. And nothing embodies that more beautifully than a Freya Rose pearl bag.
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