OUR FOUNDING PRINCIPLES
Freya first wrote about the importance of the fair and ethical treatment of indigenous people and the preservation of traditional skills in her university dissertation in 2003 which assisted her in gaining a 1st class honours degree from the London College of Fashion.
“It has always been important to me to work with artisans that share my passion for working with traditional techniques passed down through generations. My Mother is a fine jewellery designer and step father a master goldsmith, I grew up observing them and their love and passion for design, beautiful materials and craftsmanship became part of my DNA ”
As a Small business we have an ambitious long view, to be continuously better. There is always much to do and learn and we will continue to research and look to develop our products in the most ethical and sustainable way. We will be honest with ourselves and our customers.
Freya has worked with the same family of jewellers for over 10 years. These highly skilled craftsmen work alongside her to meticulously handcraft every style over an extensive period of time, transforming them into sculptural, wearable works of art.
Every part of the ethically sourced shell is carefully cut
The silversmith hand cuts and files the silver or brass and moulds on to the heel
The mother of pearl is hand inlaid on the heel with resin
The heel is filed and polished to a beautiful shine.
Since last year, we've reduced the amount of plastic in our packaging and now use 99% recyclable packaging.
We gave 100% profit from our competition style 'Luna' to Together for Short Lives charity.
We've switched to DHL's GoGreen shipping service, so you can feel confident putting your best foot forward in Freya Rose shoes.
We donated over £2,000 of products to NHS workers during covid, as well as offering a discount for NHS brides.