HRH Wears Freya Rose Earrings 3 Times - A Pinch‑Me Moment I’ll Never Forget

5 years ago, I launched my jewellery collection, right in the middle of the pandemic. Weddings stopped, events disappeared, and sales of my bridal and occasion shoes dropped overnight. But in that stillness, something new began to grow.

I’ve always had an inherent love for jewellery. I grew up in the industry, surrounded by artisans and the magic of craftsmanship. I was already working with jewellers to create my mother‑of‑pearl heels, and when the world shut down, I felt a deep responsibility to keep them employed.

Like everyone, I moved to Zoom for the first time and wanted to elevate my look with statement earrings that were beautifully made but not at fine jewellery prices. I couldn’t find what I wanted, so I created it.

A month after launching, HRH The Princess of Wales wore our Mini Hoops with detachable pearls for her first public engagement of Mental Health Awareness Week. I’ll never forget the moment my team called me screaming with excitement, my heart was beating so fast I had to lie down. She wore them three times that month, the coverage went viral, and everything changed.

SHOP OUR MINI HOOPS WITH DETACHABLE PEARLS HERE - £150

That moment helped us reach a new audience and grow this category into what is now nearly 200 jewellery styles, stocked in Nordstrom, Harvey Nichols, Bloomingdale’s, and more. I’m forever grateful for her support of British brands.

Our jewellery is handcrafted using indigenous techniques, supporting artisans and preserving craftsmanship. We also work with Turquoise Mountain, founded by His Majesty King Charles III, to protect heritage skills around the world.

These pieces are more than adornment; they carry stories, support communities, and are made with love.