Positive Luxury

Sustainability at Freya Rose is rooted in the belief that true luxury should celebrate heritage, people, and the planet. We champion:

• Slow Fashion & Longevity: Each design takes hours to craft, using ethically sourced and certified materials. Our limited production ensures every piece is unique, timeless, and crafted with minimal waste.
  
• Ethical Sourcing: We work with artisans globally, preserving ancestral techniques while supporting local communities.
  
• Use, Repair, Recycle: Freya Rose offers repair and recycling services and pre-loved resale partners, preserving the life and love of every piece.
  
• Environmental Responsibility: Our packaging is 99% recylable, evolving to phase out single-use plastics and increase recycled and FSC-certified content.

ESG+ is the framework Positive Luxury uses to assess what truly sits behind a brand. Standing for Environmental, Social, Governance, plus Innovation, ESG+ looks holistically at a business’s impact on people, planet, and practices, both now and for the future. It recognises that responsible luxury must go beyond intention, measuring clear actions, transparency, and continuous improvement across every part of a brand’s operations.

Our ESG+ scores reflect how we operate today, while also highlighting where we can evolve, ensuring accountability, progress, and integrity remain at the heart of our journey.

• Environment | Good | 73%

• Social | Excellent | 88%

• Governance | Excellent | 93%

At Freya Rose London, people are the soul of our brand. Our people-led approach ensures traditional craftsmanship is preserved and passed on, while every individual involved is treated with care, equality, and integrity. True luxury, to us, is measured not only by beauty but by the positive impact it leaves behind.

Our social and people-first initiatives include:

• Long-term partnerships with artisan workshops which safeguard ancestral skills and livelihoods.
  
• Freya Rose works with the charity Turquoise Mountain, which supports Afghan artisans and helps preserve ancestral craftsmanship.
  
• Female-founded and female-led values, Freya is an Ambassador for The King's Trust Change A Girl's Life initiative, fundraising and supporting education, independence, and opportunity for women and girls.

Freya Rose is committed to raising the standard for sustainable luxury:

• Preserve Craftsmanship: Keep traditional artisan techniques alive through education, mentorship, and ethical partnerships.
  
• Reduce Environmental Impact: Transition fully to recycled, recyclable, and eco-conscious materials while phasing out non-recyclable packaging across the business.
• Empower Women: Continue supporting initiatives such as Change A Girl's Life that uplift women and girls globally.
• Responsible Growth: Expand sustainably, ensuring all supply chain partners meet our ethical values and principles. By 2030, we are committed to ensuring our best-sellers all obtain a product passport for full transparency from the supply chain to its finished form of wearable art.