Our Journey Towards

Positive Luxury

Proudly Pending the Butterfly Mark.

At Freya Rose, we believe true luxury is thoughtful, conscious, and kind. We're proud to share that we've been awarded the Positive Luxury Pending Butterfly Mark — a prestigious milestone that reflects our commitment to people, planet, and purposeful design.

What Is the Butterfly Mark?

Awarded by Positive Luxury, the Butterfly Mark is a globally recognised symbol of trust for luxury brands that meet the highest standards of sustainability and ethical excellence.

Only brands that undergo a rigorous, independent 12-month assessment are eligible — and only those who truly demonstrate progress across social, environmental, and governance areas are awarded the mark.

We began this process in May, and we’re honoured to be recognised with Pending status as we work towards full certification.

WHAT THIS MEANS

For you

Choosing Freya Rose means choosing a brand that’s actively investing in a better future.

Our Pending Butterfly Mark status represents:

  • A public declaration of continuous improvement
  • A deeper commitment to transparency and traceability
  • A promise to uphold the integrity of ethical luxury

This isn’t about a badge — it’s about building a business that respects the artistry of people, the power of nature, and the responsibility we all share.

FOR US

The Butterfly Mark assessment is grounded in:

  • International agreements and global sustainability frameworks
  • Current and emerging environmental and social legislation
  • Holistic ESG+ (Environment, Social, Governance, and Innovation) criteria

We’re using this framework to evaluate every corner of our business — from supply chain and materials to team wellbeing and community partnerships — and identifying where we can go further.

“This journey is deeply personal. I’ve always believed that the beauty we create should honour the world we live in — and those who bring our pieces to life. Receiving the Pending Butterfly Mark is an exciting step that holds us accountable, and reminds us why we do what we do: to design with purpose, and integrity.”

- Freya Rose, Founder & CEO

Discover more about Positive Luxury and the Butterfly Mark certification process. We’ll continue to share our progress, stories, and updates as we move towards full accreditation.

Thank you for supporting conscious, considered luxury.